I'm Olivia Kouba, a B2B demand generation marketer based in Central Texas. I've spent 10 years building the kinds of marketing programs that actually move pipeline: events, ABM, email, and paid media. I care just as much about the strategy behind them as the execution. I also believe that working one-on-one with the sales team is how you move the needle.

Outside of work I'm usually outside. I'm a trail runner, mountain biker, and backpacker. I once did a 265-mile canoe race for fun. I'm also a new mom, which has only added to my appreciation for good time management and people who show up.

Experience

Rev — Manager, B2B Marketing | May 2024 – Present

  • Lead demand generation and ABM strategy across multiple enterprise sales teams, contributing to 34% of total sales pipeline

  • Own full-cycle field event strategy across tradeshows, from vendor outreach and list enrichment to email sequencing and post-event lead attribution

  • Build and manage email campaigns and sales sequences for event outreach across three enterprise service lines

  • Leverage 6Sense intent signals to identify in-market accounts and build targeted HubSpot workflows

  • Perform cross-functional sales reporting, owning weekly pipeline visibility, forecasting, and conversion reporting to senior leadership

Virtana — Digital Marketing Manager, Demand Generation | June 2022 – May 2024

  • Built scalable demand generation and ABM strategies contributing to 52% of sales pipeline

  • Implemented automated email nurture and website tracking, increasing website visits by 98% and improving conversion rates by 62%

  • Managed BDR agency relationships and sales team alignment, resulting in 200%+ increase in BDR-generated meetings

  • Owned webinar and virtual event management from concept to execution

ClosedLoop.AI — Digital Marketing Manager | August 2021 – June 2022

  • Developed persona and vertical-based email outreach programs from creation through performance reporting

  • Managed paid advertising campaigns and webinar production

  • Measured performance across all channels to support data-driven decision making

Caravan Health — Digital Marketing Analyst | March 2018 – August 2021

  • Managed multi-channel B2B lead generation campaigns from build to reporting

  • Coordinated in-person medical education event logistics for 35+ events per month across the United States

  • Owned front-end website creation and management, including HTML and CSS

San Marcos Greenbelt Alliance — VP, Board Member | July 2022 – Present

  • Chair the Outreach Committee, managing volunteer coordination and member communications

  • Serve on the fundraising committee, supporting grant writing and fundraising initiatives

Skills

  • Reporting & Analytics

  • Demand Generation

  • ABM & Intent Data

  • Event & Sponsorship Management

  • Vendor & Partner Relations

  • Webinar Production

  • Email Marketing

  • HubSpot Marketing Operations

  • Project Management

Tools & Platforms

  • HubSpot · 6Sense · G2 · Salesforce · Pardot · Marketo · Demandbase · Asana · Clay · Looker · Google Analytics · Google Ads · Semrush · Adobe Creative Suite · Google Workspace · and more!